Predictive models for long-term liking of foods
The project has demonstrated how product-related emotions contribute to food choice, which neuronal systems underlie liking and disliking and how product-consumer combinations determine long-term choice behaviour. We studied the neuronal pathways of basic taste perception, across adult age ranges, using functional MRI. These results, which combine psychological and neurobiological studies, are important to our goal of developing effective models for the prediction of long-term acceptance of food products by healthy consumers, the elderly and patients.
The results of the project will enable the food industry, scientists and decision makers to develop dietary strategies and product formulations tailor-made for specific consumer groups, with a higher chance of long-term success. Clear benefits will include improved quality of life for these groups and reduced (medical) care costs.
|Scientific papers in peer-reviewed journals||2015 Neural processing of basic tastes in healthy young and older adults – an fMRI study||View summary|
|Scientific papers in peer-reviewed journals||2015 Functional specialization of the human insula during taste perception||View summary|
|Scientific papers in peer-reviewed journals||2015 Learning to (dis)like: The effect of evaluative conditioning with tastes and faces on odor valence assessed by implicit and explicit measurements||View summary|