The research will be executed in four work packages:
- The development of a consensus model for the assessment of the total environmental impact of product packaging chains
- Development of innovative packaging design tools and solutions based on scientific insight into end consumer and marketing requirements, and the state of the art in the packaging design discipline
- Collection and recycling efficiency and effectiveness, studying the relations between the psychological factors of individuals inside collection areas and the attained collection results, and the relation between packaging design and the EOL-fates of these packages.
- In-depth exploration of the strategic redesign of the plastic waste chain via research, to explore the application possibilities of recovered packaging materials and scenario studies to forecast improvements of the overall packaging system.
The main scientific benefits are the better understanding of critical processes along the packaging chain; the packaging design process, the packaging material collection process, the utilization of recycled materials and the environmental assessment of product packaging systems. The industrial benefits are dealt with in a separate valorization program, connected to the research network coordinator.
Ultimately, the project will develop new tools and methodologies for the product packaging design process, in which packaging requirements of key actors and environmental impacts across the packaging lifecycle are taken into consideration beforehand.