Enable shift in consumer behaviour towards healthy and sustainable diets

Manufacturers working towards a healthier and more-sustainable product portfolio are faced with two consumer-based challenges. Consumers claim that health and sustainability are important influencers of their choices. In practice, factors such as convenience, price and taste will always be the prime main criteria for the consumer purchase decision. In addition, the industry must face the fact that a large group of consumers are quite sceptical about the industry.

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Nutritional impact on specific health aspects

Nutritional impact on specific health aspects aims for greater understanding of the age-independent link between the composition and metabolic activity of microbiota, and biomarkers for various health conditions. These insights will support the development of food products with scientifically-substantiated effects.

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Nutrient balance and attractive foods

Make healthy choices easier and improve consumer appreciation. Nutrient balance and attractive foods is developing a methodology for this, based on the Nutrient Balance Concept: a new metric that reflects the overall nutritional quality of foodstuffs, diets and meal plans.

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Effective nutrition for you

Effective nutrition for you is developing effective, personalised, nutrition and lifestyle coaching. The programme will increase our understanding of individual responses to changes in diet and lifestyle, and provide insight into what motivates consumers to make and sustain healthy changes.

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Regenerative farming business models

Many of the current farming systems are not sustainable in the long term. Regenerative farming business models aims to develop proofs-of-concepts for how regenerative production can be achieved within one generation, from both biophysical and socio-economic perspectives.

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Mild processing and optimal use of biomass

Redesigning food production for minimal waste and footprint is the goal of Mild processing and optimal use of biomass. The programme is identifying how best to valorise existing biomass, long term, through enzyme technology, fermentation and other mild-processing approaches.

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Integrated measurement and modelling

What is health? How do we define sustainability? Integrated measurement and modelling combines existing methodologies and datasets to create a holistic methodology for measuring performance, and to set improvement targets for sustainable production and healthier and more-sustainable diets.

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Minimize food waste

How to prevent food waste in food processing, at point of sale and by the consumer is the key issue in Minimize food waste. The programme aims to identify the long-term potential of waste-prevention solutions, and to develop proof-of-concepts and business models for the most promising solutions.

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Regenerative farming

An integrated systems approach towards sustainable food production is the aim of Regenerative farming. The project will deliver outlines for a revised Netherlands’ agricultural system, for best practices and robust, quantified scenarios for a national-level transition.

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