Enable shift in consumer behaviour towards healthy and sustainable diets

Manufacturers working towards a healthier and more-sustainable product portfolio are faced with two consumer-based challenges. Consumers claim that health and sustainability are important influencers of their choices. In practice, factors such as convenience, price and taste will always be the prime main criteria for the consumer purchase decision. In addition, the industry must face the fact that a large group of consumers are quite sceptical about the industry.

Read more