Nutrient balance and attractive food

In general, consumers often know the characteristics of healthy food. However, creating a healthy daily diet is a challenge, as many consumers do not have the specific knowledge needed to make well-informed choices.

The challenge is to develop a methodology that makes healthy choices easier, and improves consumer appreciation, based on the Nutrient Balance Concept, a new quality metric that reflects the overall nutritional quality of foodstuffs, diets and meal plans. This methodology facilitates communication between manufacturers and consumers, and helps to make the healthy choice the easy choice.

Research scope

  • Improve the scientific robustness of the Nutrient Balance Concept (NBC) tool
  • Develop tool and demonstrate effectiveness in guiding consumers towards healthy choices
  • Link the NBC tool to sustainability (SHARP)
  • Stimulate industry consensus for use


Current projects:

Completed projects:

More info

Rob Beudeker
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Phone: +31 6 11587565