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Challenges in food and nutrition

The food industry is facing some of the biggest challenges in history. How can we supply enough healthy food to a growing population in a way that is sustainable and trusted by the consumer?

Among industries, governments and sociatal organizations, awareness is growing that a shift is needed towards healthier, more-sustainable diets. In national and international agendas for research three important themes are prevalent in all these agendas: healthy nutrition, consumer engagement and sustainable food systems. These themes offer also offer tremendous business opportunities. Those who are early in marrying personalised products and services built on a deep understanding of consumer behaviour, for example, or in developing smart tools to support farmers in eco-friendly production have much to gain.

At TiFN, we believe only a holistic, systems approach can truly tackle the issues, challenging our largest system, our planet. Such an approach would focus on providing healthy nutrition tailored to peoples’ individual needs, based on ‘smart’ food production, within the boundaries of our one planet, yet producing sufficient nutrition to feed the global polulation. And, crucially, it would restore consumer engagement and trust: as a food manufacturer you can develop any product or technology you wish but, in the end, it is the consumer who decides to buy it or not.

By chosing this approach in eight innovation challenges in three strategic themes, TiFN’s research will remain devoted to its creed of industrial relevance, scientific excellence and societal impact:

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  • TiFN

    Close cooperation beneficial for Personalised Nutrition projects 21 june 2019 - Recently, a joint meeting between the TiFN perceivable benefits, glucose mapping project, led by Prof. Dr Ellen Blaak and the PPS Personalised Nutrition and Health, led by Dr Marjan van Erk, was held to discuss a number of potential areas of synergy between the groups. Both projects complement each other. In the meeting the whole field of personalised nutrition was covered from the biology behind personalised nutrition to field studies. Presentations were given on inter- and intrapersonal differences in glucose metabolism, metabolic modeling to predict outcomes, cognitive function and glucose metabolism, consumer behavior, and use of technology, including apps, online platforms and other advances. In between there was a lively discussion. Throughout the meeting it became clear that the scientists and industry alike can benefit from each other’s experiences with research in this field, including not only the successes achieved but also from the moments of growth. Areas were defined where we can complement each other in order to obtain an active exchange and collaboration. It was decided to have joint meetings on a regular basis with scientists and industrial partners.

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  • TiFN

    “Best practices for the future shaped by our TiFN connectors” In Den Bosch all project leaders gathered on January 31st, with their personal TiFN experience, ranging from over 20 years to very fresh (20 days). A project leader forms THE connector between team members and partners and plays a pivotal role in implementing the TiFN ways of working (WOW) and realising the ambitions of TiFN. https://lnkd.in/dQkcYYy

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  • TiFN

    New tool to optimise project results Following two successful pilots, TiFN is adding a new element to the TiFN project cycle: the Results to Success (R2S) workshop. This 1-day workshop will be organized one year before the programme ends. The aim of the R2S workshop is to assure that optimal project success is obtained for all partners. Read more at: https://lnkd.in/dD3HAtk

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  • TiFN

    TiFN project scores an 8 during midterm review! The TiFN project 'Mitochondrial Health' received a very good mark during the midterm-review. On average the project scored an 8! We are very happy with this mark and aim to continue this level of quality in the coming years! The project focusses on evaluating novel food components on mitochondrial metabolism and its relation to muscle health. More info can be found at https://lnkd.in/dFBxksA.

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