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Challenges in food and nutrition

The food industry is facing some of the biggest challenges in history. How can we supply enough healthy food to a growing population in a way that is sustainable and trusted by the consumer?

Among industries, governments and sociatal organizations, awareness is growing that a shift is needed towards healthier, more-sustainable diets. In national and international agendas for research three important themes are prevalent in all these agendas: healthy nutrition, consumer engagement and sustainable food systems. These themes offer also offer tremendous business opportunities. Those who are early in marrying personalised products and services built on a deep understanding of consumer behaviour, for example, or in developing smart tools to support farmers in eco-friendly production have much to gain.

At TiFN, we believe only a holistic, systems approach can truly tackle the issues, challenging our largest system, our planet. Such an approach would focus on providing healthy nutrition tailored to peoples’ individual needs, based on ‘smart’ food production, within the boundaries of our one planet, yet producing sufficient nutrition to feed the global polulation. And, crucially, it would restore consumer engagement and trust: as a food manufacturer you can develop any product or technology you wish but, in the end, it is the consumer who decides to buy it or not.

By chosing this approach in eight innovation challenges in three strategic themes, TiFN’s research will remain devoted to its creed of industrial relevance, scientific excellence and societal impact:

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  • TiFN

    “Best practices for the future shaped by our TiFN connectors” In Den Bosch all project leaders gathered on January 31st, with their personal TiFN experience, ranging from over 20 years to very fresh (20 days). A project leader forms THE connector between team members and partners and plays a pivotal role in implementing the TiFN ways of working (WOW) and realising the ambitions of TiFN. https://lnkd.in/dQkcYYy

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  • TiFN

    New tool to optimise project results Following two successful pilots, TiFN is adding a new element to the TiFN project cycle: the Results to Success (R2S) workshop. This 1-day workshop will be organized one year before the programme ends. The aim of the R2S workshop is to assure that optimal project success is obtained for all partners. Read more at: https://lnkd.in/dD3HAtk

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  • TiFN

    TiFN project scores an 8 during midterm review! The TiFN project 'Mitochondrial Health' received a very good mark during the midterm-review. On average the project scored an 8! We are very happy with this mark and aim to continue this level of quality in the coming years! The project focusses on evaluating novel food components on mitochondrial metabolism and its relation to muscle health. More info can be found at https://lnkd.in/dFBxksA.

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  • TiFN

    “Make low protein doses more beneficial” 20 March 2019 - Elderly need no less then the protein equivalent of a chicken breast or one litre of milk - in order to increase post-exercise muscle-protein synthesis rates. Dr Andy Holwerda therefore investigated strategies to make low protein doses more beneficial. The TiFN PhD fellow defended his thesis at Maastricht University, March 21. While studying Human Movement Sciences, in his native Canada, Holwerda became fascinated by the impact of nutrition and exercise on muscle mass regulation. “I knew, immediately, that this would be my field”, he says. After graduating he saw TiFN as the perfect PhD opportunity. “Luc van Loon, my promotor and a leader in the field, has been closely involved with the TiFN collaboration.” https://lnkd.in/dJsG2pa

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